EuroScreen, the European Screen Destinations project, is working towards effective collaboration between the screen and tourism sector. The potential of screen products (films, TV, commercials) on attracting tourists visiting a destination seen on screen, is evident in cases such as the The Sound of Music in Salzburg, Notting Hill in London or the TV series and film Wallander in Ystad.
The project aims to exchange and transfer good practices between EuroScreen partners and to ultimately improve policies addressing screen tourism. While anecdotal evidence about the impact of film on tourism exists, credible economic impact figures are lacking. The project works to develop a framework to assist the participating regions to identify and measure the screen sector’s economic impact on tourism.
EuroScreen’s mission is to take advantage of the screen industry as a proven catalyst for tourism development.
This project is co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme.
Who’s involved in EuroScreen
The EuroScreen partnership consists of a mix of nine organisations across eight different EU regions, including Regional Development Agencies, Film Commissions and a higher education institution:
Apulia Film Commission (Italy)
Bucharest Ilfov Regional Development Agency (Romania)
Film London (UK), Lead Partner
Fondazzjoni Temi Zammit (Malta)
Rzeszow Regional Development Agency (Poland)
Municipality of Ystad (Sweden)
Maribor Development Agency (Slovenia)
PRO MALAGA (Spain)
Lund University Department of Service Management (Sweden)
EuroScreen will be assisted by European financing and project experts Peacefulfish and Otravista to maximize delivery of the project and fully explore its potential legacy. The project will run from 2012 to 2014.